Related: HBO Max Same Day Premieres: What Are They and How Do They Work? This might revive theaters, especially as more people get vaccinated and the world gets back to normal.īesides receiving backlash for its same-day release strategy from theater owners, studios have also received backlash from actors, whose pay is often tied to box office performance, with Scarlett Johansson suing Disney over Black Widow’s release. has now reversed course and will debut some of its films first in theaters, before they arrive later on HBO Max. was slammed for adopting a same-day release strategy, which entailed releasing movies on HBO Max on the same day they would be released in theaters. However, as lockdowns lift, theaters have reopened, which causes complications for this strategy. Then, with lockdowns forcing theaters closed, prioritizing streaming releases became the new norm many movie studios released their films only on streaming, or simultaneously alongside theaters. Backtracks on Same-Day HBO Max Releasesīefore the COVID-19 pandemic, most theater chains required a 90-day exclusivity window before films could be released online. So, what does this mean for movie releases, and how will it change the streaming landscape? Now, it's changing course again, and doing away with this strategy in 2022 in favor of a more traditional release schedule. announced it would release all of its movies simultaneously in theaters and on its streaming platform HBO Max.
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